Avenue Enters Voluntary Reorganization Proceeding to Facilitate Restructuring

AVENUE Stores, LLC together and its affiliates ("AVENUE®", or "the Company"), the retailer of the AVENUE® brand of women's plus-size fashion apparel, footwear and accessories, today announced that the Company voluntarily filed for relief under Chapter 11 of the Bankruptcy Code in the U.S. Bankruptcy Court for the District of Delaware ("the Court"). The Company is pursuing this course of action to facilitate its transformation into an e-commerce-only platform.

AVENUE® intends to use these proceedings to facilitate a going-concern sale of its e-commerce business and an orderly wind-down of all of its 222 remaining physical locations. Store closing sales have begun, and all stores are expected to close by the end of September.

AVENUE®'s e-commerce business, consisting of Avenue.com, Cloudwalkers.com, and Loralette.com, will continue to operate and serve customers while an acquirer is being sought for this profitable business.

AVENUE® has secured a debtor-in-possession ("DIP") financing commitment of up to $11 million from its existing pre-petition lender which, when approved by the Court, will fund AVENUE®'s ongoing operations and administration of the reorganization proceedings. In addition, AVENUE® is seeking customary initial approval from the Court to maintain certain Customer Programs and extend promotional offers while it seeks a buyer for the Company's e-commerce business.

David Rhoads, President and Chief Financial Officer of AVENUE®, said, "As consumers have shifted away from physical stores to online retail channels in recent years, AVENUE®, like many other retailers, has been burdened with declining store traffic, unfavorable real estate obligations, increasing labor costs and growth in both general and specialty competitors, all of which culminated in a significant decrease in physical store productivity after many years of previously solid financial performance. At the same time, AVENUE.com accounts for roughly one-third of AVENUE®'s business with a strong and growing revenue base that has continued to enjoy solid margins and profitability, making it clear that a shift to an e-commerce-only business model is the most viable way to continue serving AVENUE®'s loyal customers, whose needs for fit, fashion and value we hope to continue serving for years to come."

Mr. Rhoads continued, "We understand the impact that this has had on our employees and I'd like to express our sincere gratitude to them for their commitment to the Company and our valued AVENUE® customers. Through this proceeding we hope to honor the support we have received from all of our stakeholders ? including employees, customers, vendors and suppliers. We look forward to working with them to support our continuing operations and use this proceeding to transform AVENUE®."

Configure Partners (www.ConfigurePartners.com) has been retained as the Company's investment banker to advise and assist AVENUE® with the process of soliciting buyer interest and obtaining bids for the Company's continuing assets and operations to be sold subject to Court approval.

Young Conaway Stargatt & Taylor, LLP is serving as the Company's legal counsel.

Berkeley Research Group, LLC ("BRG") is serving as AVENUE®'s restructuring advisor while BRG's Robert J. Duffy has been appointed as the Company's Chief Restructuring Officer.

Additional information regarding AVENUE®'s Chapter 11 filing can be accessed at the following website: https://cases.primeclerk.com/AvenueStores/Home-Index

About AVENUE® Stores, LLC

For over 30 years, AVENUE® has been a leader in the fashion industry for plus-size clothing. Since its inception in 1983, AVENUE® has maintained a commitment to its customers to offer quality plus-size apparel in sizes 14-32. While AVENUE® grows and changes, its commitments remain the same: to offer the best merchandise...the best value...the best service... the best everything for its customers. More information is available at www.AVENUE.com.