Reservists Ready Campaign helps businesses assist in COVID-19 response

TORONTO, April 24, 2020 /CNW/ - Canada Company, a national organization that supports, celebrates and honours our men and women in uniform, is asking businesses to support Canada's response to the COVID-19 pandemic through its Reservists Ready Campaign.

The Reservists Ready Campaign calls on Canadian businesses to pledge to allow employees who are Reservists to be available for full-time service in the fight to end the spread of COVID-19.

Canada's Chief of the Defence Staff, General Jonathan Vance, has stated that Canada is prepared to mobilize up to 24,000 soldiers to provide support for humanitarian and other responses to COVID-19. Up to 25% of this force will be Reserve members called up for full-time service.¹

Blake Goldring, Founder and Chair of Canada Company, says that because Reservists will play a key role in Canada's national response, he encourages all businesses to pledge to make Reservist employees available should they be required.

"Canada Company would like to assist Reservists in answering the call in these challenging times," says Goldring. "We are helping a growing coalition of businesses make it as easy as possible for employees to be available when needed."

Commander of the Canadian Army, Lieutenant General Wayne D. Eyre, has expressed his support for Canada Company's Reservists Ready Campaign, stating, "Our Army [has] not brought our Reservists onto full-time service at this scale, and in such a short time frame, since the start of the Second World War. So, the support of the business community across the country is warmly welcomed."

Businesses that so far have made this pledge include General Dynamics Land Systems (GDLS) and the Bank of Montreal (BMO). The Reservists Ready Campaign has the support of the Canadian Chamber of Commerce and the Business Council of Canada who have already shared the details of the Reservists Ready Campaign with their members.

About Canada Company

Canada Company provides Canadians with many ways to serve?the people who serve Canada: Our?military members, veterans, and their families ? on active duty?and in civilian life.?

We provide support for?military families through scholarships,?direct financial support, and more.?We?provide civilians with a better understanding of?military life, to promote the value of service. We also act as a bridge between military personnel, civilians,?and Canadian businesses to increase understanding of?what it means to serve. And?we?honour?the memory of our men and women in uniform through events and memorials. To learn more visit: www.canadacompany.ca.

SOURCE Canada Company