Le Lézard
Classified in: Science and technology, Sports and recreation
Subjects: WOM, DEI

SportsHi Becomes the No. 2 Most Downloaded Sports App in the US while Celebrating Women's Equality Day


NEW YORK, Aug. 31, 2021 /PRNewswire/ -- SportsHi, a unique social platform connecting students to academic and career opportunities, is proud to announce its campaign for Women's Equality Day. The company was the second most downloaded sports app in the United States over the weekend after ESPN. The platform will be giving out tens of thousands of dollars in scholarships to generate awareness in celebration of the anniversary of the 19th amendment granting women's suffrage.

The mission-driven company regularly partners up with top Gen-Z influencers, such as TikTokers Josh Richards and Griffin Johnson and NBA All-star Andre Drummond, to give out scholarships to high school and college students faced with financial barriers to higher education. This August, their biggest scholarship campaign yet is aimed towards fighting the inequality facing women in sports.

Statistics on female athletes, when compared to their male counterparts, are shocking, and SportsHi hopes to catalyze the movement of gender equality in sports. Girls are twice as likely to drop out from sports than boys at age 14 and while women make up 54% of college varsity sports teams, males receive over $133 million dollars more in scholarship funding. These figures, along with the 60% of females composing SportsHi's user base, have led the company to take to social media and spread its message.

SportsHi has partnered with a long list of organizations, athletes, and influencers, including TikTok star Anna Shumate, to promote and maximize the effectiveness of their campaign. Their list of collaborators includes Catapult Sports, 1-800-Flowers, Whistle, Connecticut Sun (WNBA), The Gist, Elizabeth Williams (Atlanta Dream), and many more. The New York-based company has raised over $1.5 million to date, including lead investment from the all-female group 37 Angels.

"Our goal for this campaign is to draw more attention to this problem and present a high-impact solution. We hope our celebration of Women's Equality Day can stimulate change in the sports industry, encouraging inclusivity and equality between male and female athletics. This initiative is just one stepping stone to ensuring that all athletes, regardless of gender, are receiving the respect and compensation they deserve," said SportsHi CEO Alexander Miles.

SportsHi Women's Equality Day Video here - https://www.instagram.com/p/CTC06Uer4l7/?utm_medium=copy_link

SPORTSHI MEDIA CONTACT:
ARAVIND SREERAM
[email protected],
213.269.7051

SOURCE SportsHi


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