Subjects: MAT, MRR
Sex Toys Market in Europe to grow by USD 2.56 Bn | Featuring BMS Enterprises, Church & Dwight Co. Inc., and Doc Johnson Enterprises | Technavio
NEW YORK, March 15, 2022 /PRNewswire/ -- "Sex Toys Market in Europe by Product and Distribution Channel - Forecast and Analysis 2021-2025" report has been added to Technavio's offering. The market has the potential to grow by USD 2.56 billion between 2020 and 2025. The market achieved a YOY growth of 7.62% in 2021. However, the growth momentum is expected to decelerate at a CAGR of 6% during the forecast period.
The report provides a comprehensive analysis of market size, YOY growth rates, and market behavior through 2025.
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Market Dynamics
The rising awareness about the benefits of sex toys will be driving the growth of the market. In addition, factors such as the rising popularity of sex toys, expansion of the online distribution landscape will be supporting the growth of the market. But the risks associated with sex toys and the social perceptions related to sex toys will restrict the market growth.
Company Profiles
Some of the dominant companies covered in this report include:
- BMS Enterprises: The company offers sex toys for women. Some of the key offerings include SASSY G Spot massager, CHEEKY Wand Massagers, and others.
- Church & Dwight Co. Inc.: The company offers a wide range of sex toys including vibrators.
- Doc Johnson Enterprises: The company offers a wide range of sex toys and accessories, including vibrators, dildos, and kits and lotions.
- LELOi AB: The company offers a wide range of sexual products such as vibrators, massagers, dildos, and condoms, which are sold under the LELO brand.
- LifeStyles Healthcare Pte Ltd.: The company offers Vibes, amuse Bullet Pleasure Massager, amuse V Rings, and others.
Competitive Analysis
The sex toys market in Europe is fragmented due to the presence of a large number of regional and international vendors. Market players are adopting various organic and inorganic growth strategies to remain competitive and gain an edge over their rivals.
The report includes the competitive analysis, which analyzes and evaluates the position of companies based on their industry position score and market performance score. Some of the factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.
Market Segmentation by Product
- By Product, the market is classified into adult vibrators, dildos, erection rings, and others.
- The adult vibrators segment holds the maximum share of the market during the forecast period.
- The growth of the segment can be attributed to the increased demand for vibrators from end-users.
Market Segmentation by Distribution Channel
- By distribution channel, the market is segmented by offline and online distribution channels.
- The offline distribution channel segment will account for maximum growth in the market during the forecast period.
- Factors such as the increasing demand for physically choosing sex toys from stores by comparing a wide range of products and a rise in the focus on establishing new innovative adult stores by global and local vendors are driving the growth of the segment.
- However, the growth in the online segment will be faster during the forecast period.
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Sex Toys Market in Europe Scope | |
Report Coverage | Details |
Page number | 120 |
Base year | 2020 |
Forecast period | 2021-2025 |
Growth momentum & CAGR | Decelerate at a CAGR of 6% |
Market growth 2021-2025 | USD 2.56 billion |
Market structure | Fragmented |
YoY growth (%) | 7.62 |
Regional analysis | Europe |
Performing market contribution | Europe at 100% |
Key consumer countries | Europe |
Competitive landscape | Leading companies, competitive strategies, consumer engagement scope |
Companies profiled | BMS Enterprises, Church & Dwight Co. Inc., Doc Johnson Enterprises, LELOi AB, LifeStyles Healthcare Pte Ltd., Luvu Brands Inc., Reckitt Benckiser Group Plc, Rocks Off Ltd., TENGA Co. Ltd., and WOW Tech International GmbH |
Market Dynamics | Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and future consumer dynamics, market condition analysis for the forecast period, |
Customization purview | If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
Table of Contents:
Executive Summary
Market Landscape
- Market ecosystem
- Value chain analysis
Market Sizing
- Market definition
- Market segment analysis
- Market size 2020
- Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
- Five Forces Summary
- Bargaining power of buyers
- Bargaining power of suppliers
- Threat of new entrants
- Threat of substitutes
- Threat of rivalry
- Market condition
Market Segmentation by Product
- Market segments
- Comparison by Product
- Adult vibrators - Market size and forecast 2020-2025
- Dildos - Market size and forecast 2020-2025
- Erection rings - Market size and forecast 2020-2025
- Others - Market size and forecast 2020-2025
- COVID-19 impact and recovery for product segment
- Market opportunity by Product
Market Segmentation by Distribution channel
- Market segments
- Comparison by Distribution channel
- Offline - Market size and forecast 2020-2025
- Online - Market size and forecast 2020-2025
- Market opportunity by Distribution channel
Customer landscape
- Volume drivers ? Demand led growth
- Market challenges
- Market trends
Vendor Landscape
- Overview
- Vendor landscape
- Landscape disruption
Vendor Analysis
- Vendors covered
- Market positioning of vendors
- BMS Enterprises
- Church & Dwight Co. Inc.
- Doc Johnson Enterprises
- LELOi AB
- LifeStyles Healthcare Pte Ltd.
- Luvu Brands Inc.
- Reckitt Benckiser Group Plc
- Rocks Off Ltd.
- TENGA Co. Ltd.
- WOW Tech International GmbH
Appendix
- Scope of the report
- Currency conversion rates for US$
- Research methodology
- List of abbreviations
About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
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