What a Guest Wants: Vacasa Releases 2022 Vacation Rental Search Report
Vacasa (Nasdaq: VCSA), North America's leading vacation rental management platform, released the second edition of its Vacation Rental Search Report today, utilizing 12 months of Vacasa.com data to break down the top guest preferences and booking patterns. Findings in the 2022 Vacation Rental Search Report detail the overarching travel trends shaping how guests search for and secure their stays, as well as which amenities and destinations are proving to be most popular.
Based on tens of millions of Vacasa.com site visits and thousands of vacation home reservations, the data paints a clear picture on what guests are looking for in a vacation?and a vacation rental.
Here's a first look at key takeaways from Vacasa's 2022 Vacation Rental Search Report:
- Get this paradise started: Searches for tropical destinations are way up, with Hawaii seeing a 123 percent surge in searches year-over-year and Costa Rica a close runner-up.
- Thursday is the new Friday: Reservations starting on Thursdays are up 70 percent, likely due to remote and hybrid work environments that allow travelers to hit the road sooner.
- The magic of mid-length stays: Travelers are averaging four-night stays during their getaways, but that average jumps to nearly six nights in January as guests cozy up and settle in.
- Fill up on vitamin sea: Sunny beaches dominated our top 10 most-searched cities, with Destin, Florida, in the number one spot for the second year in a row.
- Mobile or desktop? Better together: While guests favor searching for vacation homes on their smartphone, most will still head to their desktop to complete their booking.
To view the full report and learn more about Vacasa's vacation rental offerings, visit www.vacasa.com.
Methodology note: Data is based on Vacasa.com searches and reservations booked April 1, 2021 through March 31, 2022, unless otherwise indicated. Percentages have been rounded to the nearest whole number.
About Vacasa
Vacasa is the leading vacation rental management platform in North America, transforming the vacation rental experience by integrating purpose-built technology with expert local and national teams. Homeowners enjoy earning significant incremental income on one of their most valuable assets, delivered by the company's unmatched technology that adjusts rates in real time to maximize revenue. Guests can relax comfortably in Vacasa's 35,000+ homes across more than 400 destinations in North America, Belize and Costa Rica, knowing that 24/7 support is just a phone call away. In addition to enabling guests to search, discover and book its properties on Vacasa.com and the Vacasa Guest App, Vacasa provides valuable, professionally managed inventory to top channel partners, including Airbnb, Booking.com and Vrbo.
For more information, visit https://www.vacasa.com/press.
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