New Research Shows Americans Are Tired of The Pressure To Fight Aging
Great Lakes Wellness, an industry-leading manufacturer of expertly crafted nutrition-based collagen products, has released surprising new data about American Views on Healthy Aging. The survey, conducted by OnePoll, analyzed responses from 2,000 Americans 25+, and found that three-fourths (75%) of respondents want to spend less time fighting aging and more time doing things they love. The same percentage agree that age is not something to fight or fear, but rather an opportunity to live a more fulfilling, and emotionally and physically healthy life. Most (71%) claim to have seen areas of their lives improve with age, admitting that they feel more fulfilled and satisfied with their life today than when they were in their twenties. The results show a new shift in attitude is already giving rise to a movement of embracing the natural process of getting older.
In an environment where anti-aging has become the norm, consumers are bombarded daily with products, ads, conversations, and images that condition us to believe aging is something we should fight and fear. And it appears Americans have had enough. According to the survey, approximately eight in 10 Americans agree society puts too much value on appearing youthful. Seventy-seven percent of respondents agree there is a negative bias around aging or the perception of being old, and six in 10 Americans (61%) even avoid sharing their age in fear of being judged. Great Lakes Wellness is turning this narrative on its head by supporting the nutritional needs we have as we age while celebrating the journey of healthy aging, and all the advantages that come with maturity.
"At Great Lakes Wellness, our mission is to help lead a new, positive conversation around aging and free consumers from the idea that they need to fight this process," said Jim Burkett, president of Great Lakes Wellness. "While ?anti-aging' has become the norm for quite some time, we're starting to see a shift among Americans who realize aging is living. We want to help people spend less time worrying about a number, and instead confidently welcome their age, whatever it is, and enjoy what life is really about. Building healthy habits whether you're in your 30's or 80's is critical to aging gracefully and feeling your best in each decade."
Additional findings from the American Views on Healthy Aging survey include:
- Social Media contributes to the perception that age is something to fight with 77% respondents sharing that social media filters send the wrong message about physical appearances.
- To make some positive changes, people would opt for terms that send a more positive view of aging than the term "anti-aging" such as "healthy aging" (54%) or "aging well" (47%).
- Most respondents have seen areas of their lives improve with age (71%), such as confidence (49%), their sense of self (45%) and their relationships with family members (44%).
- Respondents are still concerned about getting older, fearing not having enough energy (39%) or changes in their appearance (38%) ? so much so that half (50%) of those surveyed said they put a lot of time into fighting the appearance of aging.
- Two-thirds of respondents feel younger than they are, feeling nearly a decade younger on average.
- Those surveyed shared that the top benefits of aging are having more life experience (37%), gaining wisdom (37%) and being more confident (35%).
- Seven in 10 said they're embracing their age, with a similar percentage sharing that getting older is not as bad as they thought it would be (69%).
- Respondents' top choices to embrace aging are by eating well (43%), staying positive (42%) and taking vitamins and supplements (36%).
Tracing its roots back to 1922, Great Lakes Wellness has a rich, 100-year-old heritage with providing high-quality collagen powders and purpose-built nutrition products. Made with clean, functional ingredients, all Great Lakes Wellness products are expertly formulated to support the unique needs of your personal aging journey ? from joint health, strong skin, hair, and nails and more.
About Great Lakes Wellness
Great Lakes Wellness is an industry-leading manufacturer of expertly crafted nutrition-based wellness products with a mission to lead a fresh, positive conversation around healthy aging. Tracing its roots back to 1922, Great Lakes was one of the first companies to pioneer cold-water soluble collagen hydrolysate (collagen peptides) to the U.S. market, launching an entirely new category of wellness products as we know them today. Made with clean, functional ingredients, all Great Lakes Wellness products are expertly formulated to support the unique needs of your personal aging journey ? from joint health, strong skin, hair, and nails and more. Whether you're 35 or 65, each product, including Quick Dissolve Collagen Peptides and Gelatin, offers powerful nutrition that is easily incorporated into your daily diet. Simply add to your favorite beverages and recipes to support healthy aging every day. All Great Lakes Wellness products are Gluten Free, iGen Non-GMO Tested, Kosher, and Keto-Certified, with several Paleo-Friendly options. To learn more about Great Lakes Wellness, visit GreatLakesWellness.com.
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