Confidence is Contagious!
Global intimate apparel brand Knix embarked on the second stop in its first-ever Confidence Tour, in Los Angeles, that brought customers and brand ambassadors together for an unforgettable, empowering self-love experience hosted by Knix Global Brand Ambassador Ashley Graham and the brand's Founder and President Joanna Griffiths.
Last month, Knix put out their biggest casting call ever to invite 40 customers and their best friends to take part in The Confidence Tour. After the success of three major casting calls this year that saw over 25,000 applicants, Knix noticed an alarming trend that most people who entered said they wanted to take part to bring back or find their confidence. This concept inspired the Confidence Tour because Knix believes a single experience can change your life - especially with a hype community to back you up.
The Confidence Tour highlights Knix's mission to transform lives by reminding people they are enough and enabling them to experience what it's like to be truly unapologetically free. The event will bring together the Knix community for empowering photo activations, getting outfitted in Knix intimates and culminating with the ultimate confidence boost of walking the runway while being cheered on by friends and the Knix hype squad.
"Sometimes we need to remind ourselves of who we are because we are constantly evolving and changing as we go through this journey of life. Personally I like to use affirmations to bring me back to my center and the core of who I am. My daily affirmations are: I am bold, I am brilliant, I am beautiful. Confidence looks different for everyone, and we all deserve to feel good in our bodies and our minds. It was so special to co-host this event and help spread that amazing confident feeling to all the guests," said Event Host, Supermodel, Entrepreneur and Knix Ambassador Ashley Graham.
The Confidence Tour perfectly illustrates Knix's commitment to incorporate their customers into everything they do. Whether its product design, feedback on fit or sharing their stories. Knix believes wholeheartedly in keeping their customers and fans at the forefront of all they do.
To view the Confidence Tour please click here.
About Knix
Knix is a direct-to-consumer intimates and apparel brand. Through innovative products and a community-first approach, Knix is on a mission to empower people everywhere to live unapologetically free. Every product, campaign and image that Knix puts into the world is tied to this mission that has been embedded in the company's DNA since day one. Founded in 2013, by Joanna Griffiths, Knix is one of the fastest growing DTC brands in North America and is globally recognized as an innovator and disrupter within the apparel space.
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