Cloudinary, the media experience cloud company that powers many of the world's top brands, today released a Total Economic Impacttm (TEI) study by Forrester Consulting that illustrates the benefits and cost savings companies can realize by deploying Cloudinary Media Experience Cloud.
While brands understand the importance of engaging experiences in today's visual economy, many struggle to produce, distribute and manage the massive volume of image and video content required to connect with their audiences. To address this, Cloudinary's Media Experience Cloud ? which includes an API-first dynamic media solution and a digital asset management (DAM) platform ? automates media asset workflows and enables teams to dynamically transform, optimize and deliver images and video, all in a centralized hub. With Media Experience Cloud, companies can present high-quality visual experiences across every digital channel in a fraction of the time, improving customer experiences and driving revenue growth.
Cloudinary commissioned Forrester Consulting to conduct a Total Economic Impacttm (TEI) study to examine the value of its platform. To conduct the study, Forrester Consulting interviewed Cloudinary customers, aggregated their experiences and combined the results to create a composite organization. The analysis found that the composite organization experiences benefits of $8.17 million and a 203% ROI over three years, including:
"Saving time and money with Cloudinary allows marketing and engineering teams to focus on what matters most: creating and delivering the kinds of engaging visual experiences that customers demand in today's visual-first world," said Itai Lahan, co-founder and CEO, Cloudinary. "We believe Forrester's findings reinforce what our customers have been telling us for a decade. Cloudinary's modern approach to media experience management provides businesses with the tools and technology needed to deliver the most dynamic and engaging experiences, faster and more efficiently, so users can grow their revenue and scale faster in the market."
To review all the TEI results and findings, download the full study here.
About Cloudinary
Cloudinary's mission is to empower companies to deliver visual experiences that inspire and connect by unleashing the full potential of their media. With 60 billion assets under management and 10,000 customers worldwide, Cloudinary is the industry standard for developers, creators and marketers looking to manage, transform, and deliver images and videos online. As a result, leading brands such as Atlassian, Bleacher Report, Bombas, Grubhub, Hinge, NBC, Mediavine, Minted, Peloton and Petco are seeing significant business value in using Cloudinary, including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
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