Seismic, the global leader in enablement, today released the findings of its new 2023 Value of Enablement Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating that enablement technology is mission-critical to success in the current economic climate and most companies are looking to increase their investment in enablement.
Enablement technology has become widely adopted in recent years (9 in 10 survey respondents use enablement technology at work), allowing teams the ability to streamline workflows, optimize efficiency and boost productivity. Despite recent economic turbulence and talent gaps in the workforce, these tools continue to save employee time and drive growth. In fact, according to the report, one of the biggest benefits of enablement tech is saving time. A majority (80%) of those that use enablement technology say it frees up time to focus on revenue-generating activities. Beyond that, 78% agree that enablement tech helps them provide a better customer experience.
In addition to driving efficiency, enablement bridges the knowledge gap that new employees face ? setting them up for successful conversations with customers and reducing time to ramp into new roles. Notably, 76% of practitioners reported that having quick access to coaching and training content keeps them from second-guessing themselves during customer engagements, while 8 in 10 respondents said having access to coaching and training helps them prepare for client presentations. What's more, in a turbulent labor market, job seekers overwhelmingly said that having access to enablement tools is a significant factor when deciding their next career move. Almost all respondents (97%) agree that supportive internal systems and development opportunities are a priority when job searching.
"As go-to-market teams continue to navigate an uncertain economic landscape, enablement technology proves to be critical to their success," said Irina Soriano, Vice President of Enablement, Seismic. "The data is clear: enablement empowers teams to produce better results, operate efficiently, and drive smart growth. But it's also evident from our findings that it's equally important to invest in your people as it is to invest in your technology. Particularly for members of the Millennial and Gen Z generations, professional development opportunities are significant factors when it comes to their employer of choice ? and businesses need to invest accordingly to meet employee demand."
Additional key report findings include:
To learn more about the 2023 Value of Enablement Report, visit the Seismic Blog or download the full report here.
METHODOLOGY
Seismic conducted the Value of Enablement survey online between January 2 to 8, 2023. It reflects the opinions of 610 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States and was conducted at 95% confidence with a +/- 4% margin of error.
About Seismic
Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement Cloudtm is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world's largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.
To learn more, visit Seismic.com and follow us on LinkedIn, Twitter and Instagram.
These press releases may also interest you
|