National Survey Reveals More Than One-Third of U.S. Women Consume Cannabis, But Stigmas Linger
MedMen Enterprises Inc. ("MedMen'' or the "Company") (CSE: MMEN) (OTCQX: MMNFF), a premier cannabis retailer with operations across the United States, today released the results of a new national survey examining the cannabis consumption habits of American women.
The survey, conducted online by The Harris Poll on behalf of MedMen, found that more than one-third (37%) of American women aged 21+ consume cannabis, and more than one in four (28%) say they use cannabis once a month or more often.
A closer look at the survey findings reveals that women seek out cannabis primarily for therapeutic, rather than recreational, reasons ? and that the majority of female cannabis consumers aren't forthcoming about their cannabis use with their parents, children, or coworkers.
Key Findings
- More than 9 in 10 women who use cannabis (91%) purchase it legally at a dispensary.
- 1 in 3 women who use cannabis (32%) spend more than $100 at the dispensary in a typical month; and (35%) of purchasers prefer to shop with a female budtender.
- Edibles are womens' preferred method for consuming cannabis (57%), followed by flower/pre-rolls (43%), and vapes (39%).
- The top three reasons women use cannabis are to relieve anxiety (60%), to help them sleep (58%), and to relieve pain (53%).
- Younger women (aged 21-44) are more than twice as likely to consume cannabis (57%) as their older (aged 45+) counterparts (22%).
- 2 in 3 women who use cannabis (65%) say there are people in their life that still do not know they use cannabis, including their parents (26%), children (22%), and coworkers (21%).
- While 27% of female cannabis users cited no concerns regarding their cannabis use, 20% said their biggest concern is drug testing.
"March is a meaningful time to celebrate women and create awareness around issues that matter to them," said Karen Torres, Chief Product Officer at MedMen. "We know first-hand from our female-identifying employees and customers that women are increasingly turning to cannabis for their health and wellness needs. However, it's clear that stigmas persist and inhibit us from sharing our experiences freely."
Continued Torres, "Fortunately, this research confirms that cannabis use has become a popular form of self-care, particularly among women seeking holistic solutions to help manage pain and anxiety, or to simply unwind." She added, "The face of the cannabis consumer is changing, and so is the face of MedMen. These results will help us better understand and cater to our female customers and create a welcoming, empowering retail experience. This includes expanding our portfolio of premium women-owned brands."
Survey Method:
This survey was conducted online within the United States by The Harris Poll on behalf of MedMen from February 28 - March 2, 2023 among 1,020 women ages 21+, of whom 391 use cannabis. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within + 3.6 percentage points using a 95% confidence level.
For more information about MedMen or to visit one of its dispensaries, visit www.medmen.com.
About MedMen:
MedMen is a premier American cannabis retailer with an operational footprint in California, Nevada, Illinois, Arizona, Massachusetts, and New York. MedMen offers a robust selection of high-quality products, including MedMen-owned brands MedMen Red, Moss and LuxLyte, through its premium retail stores, proprietary delivery service, as well as curbside and in-store pickup. MedMen Buds, an industry-first loyalty program, provides exclusive access to promotions, product drops and content. MedMen believes that a world where cannabis is legal and regulated is safer, healthier, and happier.
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