Subjects: MAT, MRR
Sexual Lubricant Market to Hit $2.22 Billion by 2028, Growing Online Sales to Bolster Opportunities - Arizton
CHICAGO, May 2, 2023 /PRNewswire/ -- According to Arizton's latest research report, the sexual lubricant market will grow at a CAGR of 8.74% during 2022-2028.
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Browse In-Depth TOC on the Sexual Lubricant Market
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Sexual lubricants have a growing consumer base and increasing sales is boosting the market. In developed countries, most of the sales come from the retail network. However, the same is not valid in developing countries. Vendors must focus on social and digital media to promote their products. For instance, Durex Play and K-Y Jelly/lubricants by Reckitt Benckiser can be purchased through various online websites, such as Amazon.com, Wallsgreen.com, CVS.com, Walmart.com, Kmart.com, Drugstore.com, Annsummers.com, and Lovehoney.com.
Furthermore, the company has its online store, Durex.com, for direct-to-consumer purchases. Durex has over 79 websites worldwide to sell its products in different countries. Other vendors have also promoted their products on social media. Arizton believes that promoting sexual lubricants online will complement the marketing of these products in the future by creating awareness about the product among end-users. Hence, this is expected to drive down the demand for sexual lubricants during the forecast period.
Sexual Lubricant Market Report Scope
Report Attributes | Details |
Market Size (2028) | USD 2.22 Billion |
Market Size (2022) | USD 1.34 Billion |
CAGR (2022-2028) | 8.74 % |
Base Year | 2022 |
Forecast Year | 2023-2028 |
Market Segmentation | Product, Gender, Distribution Method, and Geography |
Geographic Analysis | North America, Europe, APAC, Latin America, and Middle East & Africa |
Fastest Market | APAC |
Market Dynamics |
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The global sexual wellness industry has long remained male-dominated and required a glance by vendors to refocus their growth strategies. Women have largely remained objectified in advertisements, campaigns, promotional gimmicks, and packaging strategies. Over the years, several women's groups have advocated for higher investments in and distribution of female sexual wellness products based on gender equality.
The global sexual wellness industry has witnessed significant growth in focus on women customers. Promoting the product remains a key to growth for any brand in the market, and the same applies to lubricants used by females. Some countries with a successful female sexual wellness product promotion history include Brazil, Papua New Guinea, India, South Africa, and Zimbabwe, among others. The surge in online sales channels has further raised the stakes for vendors competing in the market. With enhanced and much-improvised ways of connecting and communicating with women customers today, vendors in the sexual lubricants market possess a key to growth.
The U.S. Sexual Lubricant to Create More than $722.52 Million by 2028
The US sexual lubricants market is highly competitive across the US. Online sales grow rapidly due to the convenience and privacy they offer. Many established brands launched direct-to-consumer channels, allowing them to establish stronger relationships with customers. The demand for sexual lubricants from online channels is rising across the US. The increased presence of online retailers, such as Amazon, Alibaba, and eBay, in developing countries would push for robust growth in the future.
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Purchasing sexual lubricants through e-commerce platforms assures safe and discreet delivery. This gives e-commerce platforms a competitive advantage over drug stores, retail chains, and grocery stores. Adult stores and specialty shops offer a wider range of products and cater to specific niches, such as bondage discipline, domination-submission, sadism, and & masochism (BDSM) or vegan-friendly lubricants. Drugstores and mass merchandisers, such as Walmart and CVS, also stock a range of sexual lubricants, often located in the family planning section. However, the distribution landscape of the US sexual lubricants market evolves and expands as the market continues to grow and cater to diverse consumer needs.
Market Trends & Opportunities
Growing Popularity of Private-Label Brands
Private label brands are products that retailers sell under their label rather than the original manufacturer's label. Introducing private label brands in the U.S. sexual lubricant market has allowed retailers to offer their customers a wider range of products at a competitive price. This has increased competition in the market and given consumers more options to choose from. Private label brands typically offer similar quality to established brands at a lower cost, making them a popular choice among cost-conscious consumers.
Nevertheless, private-label brands constitute a significant chunk of the market share in the U.S., with retail sales worth over USD 50 million (about 15% of the U.S. market share). Further, Trojan by Church & Dwight is the largest condom brand in the country. Although Trojan lubricants have not made significant progress in sales and acceptance among U.S. customers, brand awareness and a loyal Trojan condom user base are expected to fuel the growth of Trojan lubricants during the forecast period.
Increase in Festivals, Tradeshows, Expos
The U.S. sexual lubricant market has witnessed rising demand over the last couple of years due to increased festivals, trade shows, and expos related to sexual wellness. People in the U.S. are adopting enhanced and direct routes toward sexual wellness. With time, systematic efforts to relate sexual wellness with the daily routine are being emphasized. Brands are constantly striving to reduce the misconception created between obscenity and the sexual wellness of individuals. The increase in the number of brands catering to the needs of women as a part of sexual wellness is further pushing opportunities for growth in the future. Such factors paved the way for sexual wellness festivals, adult trade shows, and expos over the past few years.
At the beginning of 2023, one of the sexual wellnesses B2B trade shows, "STIMULATE," is starting in Nashville, US. The tradeshow is created to connect industry suppliers, retailers, online sellers, and vendors. The tradeshow will offer complimentary retail education to the attendees. Several brands will participate in the tradeshow with an opportunity to highlight their key innovative product offerings and explore a new method of reaching out to the audience. Institutional investors also watch such occasions to capitalize on suitable revenue-generating opportunities.
Key Company Profiles
- LifeStyles
- Church & Dwight
- Karex Berhad
- Reckitt Benckiser Group
- BioFilm
- Aytu BioPharma
- BILLY BOY (MAPA)
- Bodywise
- CalExotics
- CC Wellness
- Cupid Limited
- Elbow Grease
- Empowered Products
- Good Clean Love
- Guy & O'Neill
- Hathor Professional Skincare
- HLL Lifecare Ltd
- ID Lubricants
- Japan Long-Tie (China)
- Kaamastra
- Live Well Brands
- Lovehoney Group
- M.D. Science Lab
- Mayor Laboratories
- Nulatex
- PHE
- PJUR Group
- Ritex
- SASMAR PHARMACEUTICALS
- Sensuous Beauty
- SHUNGA
- Sliquid
- The Yes Yes Company
- Tenga
- Trigg Laboratories
- Thai Nippon Rubber Industry (TNR)
- Topco Sales
- Taiwan Fuji Latex
- XR Brands
Market Segmentation
Product
- Water-Based
- Silicone-Based
- Oil-Based
- Hybrid
Gender
- Male
- Female
Distribution Channel
- Offline
- Online
Geography
North America
- The US
- Canada
APAC
- China
- Japan
- India
- South Korea
- Australia
- Singapore
- New Zealand
- Indonesia
- Malaysia
- Thailand
Europe
- Germany
- The UK
- France
- Italy
- Russia
- Spain
- Poland
- Sweden
- Denmark
- Norway
Latin America
- Mexico
- Brazil
- Argentina
- Peru
- Chile
Middle East and Africa
- Saudi Arabia
- The UAE
- South Africa
Table of Content
1 RESEARCH METHODOLOGY
2 RESEARCH OBJECTIVES
3 RESEARCH PROCESS
4 SCOPE & COVERAGE
4.1 MARKET DEFINITION
4.1.1 INCLUSIONS
4.1.2 EXCLUSIONS
4.1.3 MARKET ESTIMATION CAVEATS
4.2 BASE YEAR
4.3 SCOPE OF THE STUDY
4.3.1 MARKET SEGMENTATION BY PRODUCT
4.3.2 MARKET SEGMENTATION BY GENDER
4.3.3 MARKET SEGMENTATION BY DISTRIBUTION CHANNEL
4.3.4 MARKET SEGMENTATION BY GEOGRAPHY
5 REPORT ASSUMPTIONS & CAVEATS
5.1 KEY CAVEATS
5.2 CURRENCY CONVERSION
5.3 MARKET DERIVATION
6 PREMIUM INSIGHTS
6.1 MARKET DEFINITION
6.2 REPORT OVERVIEW
6.3 RAW MATERIAL PROCUREMENT
6.4 BRANDING STRATEGIES
6.5 OPPORTUNITIES & CHALLENGE ANALYSIS
6.6 SEGMENT ANALYSIS
6.7 COMPETITIVE LANDSCAPE
7 MARKET AT A GLANCE
8 INTRODUCTION
8.1 OVERVIEW
8.1.1 GOVERNMENT POLICIES & REGULATIONS
8.1.2 RAW MATERIAL PROCUREMENT
8.1.3 MANUFACTURERS
8.1.4 DISTRIBUTION LANDSCAPE
8.2 GLOBAL ECONOMIC OUTLOOK
8.3 MICRO & MACRO ECONOMIC FACTORS
8.4 KEY OBSERVATIONS
8.5 SWOT ANALYSIS
8.6 BRANDING STRATEGIES
8.7 ADVERTISING & MARKETING STRATEGIES
8.8 PROMOTIONAL STRATEGIES
8.9 PRICING ANALYSIS
8.10 VALUE CHAIN ANALYSIS
8.10.1 RAW MATERIAL SUPPLIERS
8.10.2 MANUFACTURERS
8.10.3 DISTRIBUTORS / DEALERS
8.10.4 RETAILERS
8.10.5 END-USERS
9 MARKET OPPORTUNITIES & TRENDS
9.1 INCREASING INFLUENCE OF INTERNET IN DRIVING PURCHASES
9.2 GROWING POPULARITY OF PRIVATE-LABEL BRANDS
9.3 RISING FOCUS ON PROMOTIONAL & MARKETING ACTIVITIES
9.4 INCREASING USE OF DATING APPS IN APAC
9.5 INCREASE IN FESTIVALS, EXPOS, AND TRADESHOWS
9.6 SHIFT TOWARD FEMALE-CENTRIC SEXUAL WELLNESS PRODUCTS
10 MARKET GROWTH ENABLERS
10.1 INCREASING PREVALENCE OF ERECTILE DYSFUNCTION
10.2 SURGE IN DEMAND FROM BABY BOOMERS
10.3 EASIER ACCESSIBILITY TO SEXUAL LUBRICANTS
10.4 EVOLVING GENDER-NEUTRAL TONE
11 MARKET RESTRAINTS
11.1 STRINGENT REGULATORY ENVIRONMENT
11.2 INCREASING CONCERNS OVER SIDE-EFFECTS
11.3 LACK OF AWARENESS AMONG CONSUMERS IN DEVELOPING REGIONS
11.4 LOW CONFIDENCE OF INVESTORS IN POTENTIAL STARTUPS
12 MARKET LANDSCAPE
12.1 MARKET OVERVIEW
12.1.1 KEY INSIGHTS
12.1.2 DEMAND INSIGHTS
12.1.3 SUPPLY INSIGHTS
12.2 MARKET SIZE & FORECAST
12.3 VENDOR ANALYSIS
12.4 DEMOGRAPHICAL ANALYSIS
12.5 CONSUMER BEHAVIOUR & AWARENESS
12.6 FIVE FORCES ANALYSIS
12.6.1 THREAT OF NEW ENTRANTS
12.6.2 BARGAINING POWER OF SUPPLIERS
12.6.3 BARGAINING POWER OF BUYERS
12.6.4 COMPETITIVE RIVALRY
12.6.5 THREAT OF SUBSTITUTES
13 PRODUCT
13.1 MARKET SNAPSHOT & GROWTH ENGINE
13.2 MARKET OVERVIEW
13.3 WATER-BASED
13.3.1 MARKET SIZE & FORECAST
13.3.2 MARKET BY GEOGRAPHY
13.4 SILICONE-BASED
13.4.1 MARKET SIZE & FORECAST
13.4.2 MARKET BY GEOGRAPHY
13.5 OIL-BASED
13.5.1 MARKET SIZE & FORECAST
13.5.2 MARKET BY GEOGRAPHY
13.6 HYBRID
13.6.1 MARKET SIZE & FORECAST
13.6.2 MARKET BY GEOGRAPHY
14 GENDER
14.1 MARKET SNAPSHOT & GROWTH ENGINE
14.2 MARKET OVERVIEW
14.3 MALE
14.3.1 MARKET SIZE & FORECAST
14.3.2 MARKET BY GEOGRAPHY
14.4 FEMALE
14.4.1 MARKET SIZE & FORECAST
14.4.2 MARKET BY GEOGRAPHY
15 DISTRIBUTION CHANNEL
15.1 MARKET SNAPSHOT & GROWTH ENGINE
15.2 MARKET OVERVIEW
15.2.1 MANUFACTURER, PRODUCTION & DISTRIBUTION
15.2.2 DISTRIBUTION THROUGH RETAIL STORES
15.2.3 DISTRIBUTION THROUGH ONLINE WEBSITES
16 GEOGRAPHY
16.1 MARKET SNAPSHOT & GROWTH ENGINE
16.2 GEOGRAPHIC OVERVIEW
17 NORTH AMERICA
17.1 MARKET OVERVIEW
17.2 PEST ANALYSIS
17.2.1 POLITICAL FACTORS
17.2.2 ECONOMIC FACTORS
17.2.3 SOCIAL FACTORS
17.2.4 TECHNOLOGICAL FACTORS
17.3 LEADING TREND ENABLER & RESTRAINT
17.4 MARKET SIZE & FORECAST
17.5 PRODUCT
17.5.1 MARKET SIZE & FORECAST
17.6 GENDER
17.6.1 MARKET SIZE & FORECAST
17.7 DISTRIBUTION CHANNEL
17.7.1 MARKET SIZE & FORECAST
17.8 KEY COUNTRIES
17.8.1 US: MARKET SIZE & FORECAST
17.8.2 CANADA: MARKET SIZE & FORECAST
18 APAC
18.1 MARKET OVERVIEW
18.2 PEST ANALYSIS
18.2.1 POLITICAL FACTORS
18.2.2 ECONOMIC FACTORS
18.2.3 SOCIAL FACTORS
18.2.4 TECHNOLOGICAL FACTORS
18.3 LEADING TREND ENABLER & RESTRAINT
18.4 MARKET SIZE & FORECAST
18.5 PRODUCT
18.5.1 MARKET SIZE & FORECAST
18.6 GENDER
18.6.1 MARKET SIZE & FORECAST
18.7 DISTRIBUTION CHANNEL
18.7.1 MARKET SIZE & FORECAST
18.8 KEY COUNTRIES
18.8.1 CHINA: MARKET SIZE & FORECAST
18.8.2 JAPAN: MARKET SIZE & FORECAST
18.8.3 INDIA: MARKET SIZE & FORECAST
18.8.4 SOUTH KOREA: MARKET SIZE & FORECAST
18.8.5 AUSTRALIA: MARKET SIZE & FORECAST
18.8.6 SINGAPORE: MARKET SIZE & FORECAST
18.8.7 NEW ZEALAND: MARKET SIZE & FORECAST
18.8.8 INDONESIA: MARKET SIZE & FORECAST
18.8.9 MALAYSIA: MARKET SIZE & FORECAST
18.8.10 THAILAND: MARKET SIZE & FORECAST
19 EUROPE
19.1 MARKET OVERVIEW
19.2 PEST ANALYSIS
19.2.1 POLITICAL FACTORS
19.2.2 ECONOMIC FACTORS
19.2.3 SOCIAL FACTORS
19.2.4 TECHNOLOGICAL FACTORS
19.3 LEADING TREND ENABLER & RESTRAINT
19.4 MARKET SIZE & FORECAST
19.5 PRODUCT
19.5.1 MARKET SIZE & FORECAST
19.6 GENDER
19.6.1 MARKET SIZE & FORECAST
19.7 DISTRIBUTION CHANNEL
19.7.1 MARKET SIZE & FORECAST
19.8 KEY COUNTRIES
19.8.1 UK: MARKET SIZE & FORECAST
19.8.2 GERMANY: MARKET SIZE & FORECAST
19.8.3 FRANCE: MARKET SIZE & FORECAST
19.8.4 ITALY: MARKET SIZE & FORECAST
19.8.5 RUSSIA: MARKET SIZE & FORECAST
19.8.6 SPAIN: MARKET SIZE & FORECAST
19.8.7 POLAND: MARKET SIZE & FORECAST
19.8.8 SWEDEN: MARKET SIZE & FORECAST
19.8.9 DENMARK: MARKET SIZE & FORECAST
19.8.10 NORWAY: MARKET SIZE & FORECAST
20 LATIN AMERICA
20.1 MARKET OVERVIEW
20.2 PEST ANALYSIS
20.2.1 POLITICAL FACTORS
20.2.2 ECONOMIC FACTORS
20.2.3 SOCIAL FACTORS
20.2.4 TECHNOLOGICAL FACTORS
20.3 LEADING TREND ENABLER & RESTRAINT
20.4 MARKET SIZE & FORECAST
20.5 PRODUCT
20.5.1 MARKET SIZE & FORECAST
20.6 GENDER
20.6.1 MARKET SIZE & FORECAST
20.7 DISTRIBUTION CHANNEL
20.7.1 MARKET SIZE & FORECAST
20.8 KEY COUNTRIES
20.8.1 BRAZIL: MARKET SIZE & FORECAST
20.8.2 MEXICO: MARKET SIZE & FORECAST
20.8.3 ARGENTINA: MARKET SIZE & FORECAST
20.8.4 PERU: MARKET SIZE & FORECAST
20.8.5 CHILE: MARKET SIZE & FORECAST
21 MIDDLE EAST & AFRICA
21.1 MARKET OVERVIEW
21.2 PEST ANALYSIS
21.2.1 POLITICAL FACTORS
21.2.2 ECONOMIC FACTORS
21.2.3 SOCIAL FACTORS
21.2.4 TECHNOLOGICAL FACTORS
21.3 LEADING TREND ENABLER & RESTRAINT
21.4 MARKET SIZE & FORECAST
21.5 PRODUCT
21.5.1 MARKET SIZE & FORECAST
21.6 GENDER
21.6.1 MARKET SIZE & FORECAST
21.7 DISTRIBUTION CHANNEL
21.7.1 MARKET SIZE & FORECAST
21.8 KEY COUNTRIES
21.8.1 SAUDI ARABIA: MARKET SIZE & FORECAST
21.8.2 UAE: MARKET SIZE & FORECAST
21.8.3 SOUTH AFRICA: MARKET SIZE & FORECAST
22 COMPETITIVE LANDSCAPE
22.1 COMPETITION OVERVIEW
22.2 VENDORS RANKING
23 KEY COMPANY PROFILES
23.1 BIOFILM
23.1.1 BUSINESS OVERVIEW
23.1.2 BIOFILM IN GLOBAL SEXUAL LUBRICANTS MARKET
23.1.3 PRODUCT OFFERINGS
23.1.4 KEY STRATEGIES
23.1.5 KEY STRENGTHS
23.1.6 KEY OPPORTUNITIES
23.2 CHURCH & DWIGHT
23.2.1 BUSINESS OVERVIEW
23.2.2 BUSINESS SEGMENTS
23.2.3 CHURCH & DWIGHT IN GLOBAL SEXUAL LUBRICANTS MARKET
23.3 KAREX BERHAD
23.4 LIFESTYLES
23.5 RECKITT BENCKISER GROUP
24 OTHER PROMINENT VENDORS
24.1 AYTU BIOPHARMA
24.1.1 BUSINESS OVERVIEW
24.2 BILLY BOY (MAPA)
24.3 BODYWISE
24.4 CALEXOTICS
24.5 CC WELLNESS
24.6 CUPID LIMITED
24.7 ELBOW GREASE
24.8 EMPOWERED PRODUCTS
24.9 GOOD CLEAN LOVE
24.1 GUY & O'NEILL
24.11 HATHOR PROFESSIONAL SKINCARE
24.12 HLL LIFECARE LIMITED
24.13 ID LUBRICANTS
24.14 JAPAN LONG-TIE (CHINA)
24.15 KAAMASTRA
24.16 LIVE WELL BRANDS
24.17 LOVEHONEY GROUP
24.18 MAYER LABORATORIES
24.19 M. D. SCIENCE LAB
24.2 NULATEX
24.21 PHE
24.22 PJUR GROUP
24.23 RITEX
24.24 SASMAR PHARMACEUTICALS
24.25 SENSUOUS BEAUTY
24.26 SHUNGA
24.27 SLIQUID
24.28 TAIWAN FUJI LATEX
24.29 THE YES YES COMPANY
24.3 TENGA
24.31 TRIGG LABORATORIES
24.32 THAI NIPPON RUBBER INDUSTRY
24.33 TOPCO SALES
24.34 XR BRANDS
25 REPORT SUMMARY
25.1 KEY TAKEAWAYS
25.2 STRATEGIC RECOMMENDATIONS
26 QUANTITATIVE SUMMARY
26.1 MARKET BY GEOGRAPHY
26.2 MARKET BY PRODUCT
26.3 MARKET BY GENDER
26.4 MARKET BY DISTRIBUTION CHANNEL
26.5 NORTH AMERICA
26.5.1 PRODUCT: MARKET SIZE & FORECAST
26.5.2 GENDER: MARKET SIZE & FORECAST
26.5.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.6 APAC
26.6.1 PRODUCT: MARKET SIZE & FORECAST
26.6.2 GENDER: MARKET SIZE & FORECAST
26.6.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.7 EUROPE
26.7.1 PRODUCT: MARKET SIZE & FORECAST
26.7.2 GENDER: MARKET SIZE & FORECAST
26.7.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.8 LATIN AMERICA
26.8.1 PRODUCT: MARKET SIZE & FORECAST
26.8.2 GENDER: MARKET SIZE & FORECAST
26.8.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
26.9 MIDDLE EAST & AFRICA
26.9.1 PRODUCT: MARKET SIZE & FORECAST
26.9.2 GENDER: MARKET SIZE & FORECAST
26.9.3 DISTRIBUTION CHANNEL: MARKET SIZE & FORECAST
27 APPENDIX
27.1 ABBREVIATIONS
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