PROVEN Skincare Granted Second Personalization Patent, Protecting Use of Geographic, Environmental, and Seasonal Information

PROVEN, the expert in personalized skincare, today announced that it has been granted a second critical patent, further cementing its position as the leader in personalized skincare. The patent protects the manufacturing of personalized products using geographic, environmental and seasonal information, such as water hardness, temperature, humidity, and UV levels to modify ingredient lists selected for a particular customer with a particular skin concern. This patent works in conjunction with the patent PROVEN was issued in July 2022. That patent was focused on how personalized products are adjusted over time, while this patent focuses on the manufacturing process, and how specific products are made depending on geography, environment, and seasons.

"The future of the skincare industry is being shaped by personalization and AI, and this patent further places PROVEN at the forefront of this technological revolution," said PROVEN co-founder and co-CEO Ming S. Zhao. "The expansion of PROVEN's patent portfolio marks an important moment for our company and the industry, as our leadership, years of innovation, technological breakthroughs, and novel products are being protected and recognized. We are grateful that the U.S. Patent and Trademark Office has acknowledged our groundbreaking work and are thrilled to continue to cement our position as the leader in personalized skincare."

PROVEN was founded in 2017 by Ming Zhao and Dr. Amy Yuan and launched in 2019. The company has grown rapidly to become the leading luxury skincare personalization brand. The company received the 2018 MIT Artificial Intelligence Technology Award, was awarded Best Use of Technology at the 2022 Glossy Beauty Awards for its proprietary Skin Genome Project, reached more than $30 million in revenue in just three years, expanded internationally, formed a first-of-its-kind partnership with prestige beauty retailer Sephora, and recently launched a sister brand, Noteworthy.

About PROVEN

PROVEN is the expert in personalized skincare. Founded in 2017 by Ming Zhao and Dr. Amy Yuan, PROVEN is taking on the one-size-fits-all skincare industry by pioneering personalized skincare products that adapt with you as you move through life. Via its proprietary Skin Genome Project, the largest beauty database on earth, PROVEN learns about its customer's individual skincare needs and concerns and creates personalized skincare products as unique as they are. Learn more at www.provenskincare.com.