Athlete Tech Group and Seaford Pharmaceuticals are innovating Sports Marketing & Talent Development in Canada

TORONTO, Dec. 7, 2023 /CNW/ - Athlete Tech Group, a Canadian sports ed-tech leader, has forged a groundbreaking partnership with Seaford Pharmaceuticals. This collaboration, centered around Seaford's Polyride Fe^® Ultra for iron deficiency, transcends traditional marketing, heralding a new era of athlete education and empowerment in the dynamic landscape of digital transformation and AI.

Since the NIL (Name, Image, Likeness) rights were introduced, there's been a significant shift in sports marketing. American athletes have already tapped into this potential, generating over $917 million in its first year. Athlete Tech Group is now bringing this transformative model to Canada with its 'learn-to-earn' approach through the Training Ground platform. This innovative strategy is more than a link between athletes and brands; it equips athletes with essential digital skills, preparing them for the AI-driven workforce. By leveraging athlete influence, which surpasses that of typical influencers, this model not only benefits marketing departments with impactful brand promotion but also aids HR departments in diversifying and enriching their talent pools, preparing for a future where skilled, versatile individuals are increasingly valuable.

The #IronDriveMyPerformance campaign, featuring Canadian athletes from schools such as McMaster, Ottawa, Humber, Waterloo, Mohawk, and Laurier, epitomizes this innovative approach. These athletes are more than influencers; they are educators and advocates, raising awareness of iron and anemia deficiency through personal experiences, and leveraging social media and virtual webinars to effect positive change.

Polyride Fe^® Ultra's high iron content and unique formulation catering to diverse dietary needs is pivotal in this campaign. It serves as an educational tool, enabling athletes to spark conversations about health and wellness, making a significant contribution to public health education.

Athlete Tech Group's initiative extends beyond the scope of traditional sports marketing. It equips athletes with digital competencies critical in today's AI-dominated job market, fostering personal brand development and professional growth.

This collaboration sets a new standard in Canadian sports marketing. It exemplifies how sports endorsements can evolve into educational platforms, transforming athletes into ambassadors of knowledge and digital proficiency, readying them for varied career paths in a fast-evolving global workforce.

Paola Paves, the Marketing Manager at Seaford Pharmaceuticals, shares her insights: "Crafting an impactful iron deficiency awareness campaign was more than just a marketing initiative?it's been a personal journey. As a health-focused marketer, this cause is close to my heart. It's a testament to shedding light on an overlooked issue. Beyond products, it's about making a difference in the lives of those like me, who understand firsthand the impact of this condition. Inspiring others to raise awareness is key to creating meaningful change in people's lives."

Athlete Tech Group is a visionary Canadian sports ed-tech company, dedicated to bridging the gap between athletes and the evolving workforce. Through Training Ground, it connects athletes with brands and equips them with essential digital skills for the future.

For more information on Athlete Tech Group, please visit [https://www.athletetechgroup.com/brands]

Seaford Pharmaceuticals, committed to innovative healthcare solutions, is an integral player in this partnership, providing a context for health education and athlete empowerment.

For more details about Seaford Pharmaceuticals and Polyride Fe^® Ultra, visit [https://www.polyride.ca/]

SOURCE Athlete Technology Group