Playmaker Capital Inc. Obtains Heritage Approval and Final Order for Arrangement with Better Collective

Playmaker Capital Inc. (TSX-V: PMKR) ("Playmaker" or the "Company"), the digital sports media company that delivers authentic content experiences through its portfolio of sports media brands, is pleased to announce that it has received approval from the Minister of Canadian Heritage under the Investment Canada Act (the "Heritage Approval") with respect to its previously announced plan of arrangement under the Business Corporations Act (Ontario) (the "Arrangement"), pursuant to which Better Collective A/S ("Better Collective") has agreed to acquire all of Playmaker's issued and outstanding common shares.

Playmaker is also pleased to announce that the Ontario Superior Court (Commercial List) issued a final order approving the Arrangement on January 24, 2024 (the "Final Order").

Following receipt of Heritage Approval and the Final Order, all conditions to closing of the Arrangement, as contained in the arrangement agreement between Playmaker and Better Collective dated November 6, 2023, as amended on December 8, 2023 (the "Arrangement Agreement") have been satisfied or waived, save for those conditions to be satisfied as part of the closing process. The Arrangement is expected to close on February 6, 2024.

ABOUT PLAYMAKER CAPITAL INC.

Playmaker Capital Inc. (TSX-V: PMKR) is a digital sports media company that acquires and integrates premier fan-centric media brands, curated to deliver highly engaged audiences of sports fans to tier one advertisers, online sports betting operators, and sports federations and leagues. Leveraging its in-house technology stack, Bench, and with a 360-degree view of sports fans, Playmaker delivers authentic digital content experiences for sports fans and best-in-class results for its partners across the Americas. Playmaker reports in U.S. dollars, except where noted otherwise, and in accordance with International Financial Reporting Standards.

For more information, visit: http://www.playmaker.fans or contact Playmaker Chief Executive Officer Jordan Gnat via email [email protected] | T: (416) 815-4993

To sign up for Playmaker's Investor Alerts, visit: playmaker.fans/investors.

Forward-Looking Information

This press release contains "forward-looking statements" within the meaning of the applicable Canadian securities laws. These statements can be identified by the use of forward-looking terminology such as "expects," "believes," "estimates," "projects," "intends," "plans," "goal," "seeks," "may," "will," "should," or "anticipates" or the negative or other variations of these or similar words, or by discussions of future events, strategies or risks and uncertainties. Specifically, forward-looking statements include, but are not limited to, statements regarding the Arrangement and the expected closing thereof. Such statements are all subject to risks, uncertainties and changes in circumstances that could significantly affect the Company's future financial results and business as well as the expected completion of the Arrangement and the timing thereof.

Accordingly, the Company cautions that the forward-looking statements contained herein are qualified by important factors that could cause actual results to differ materially from those reflected by such statements. Such factors include, but are not limited to: (a) the closing of the Arrangement may be delayed or may not occur at all, for reasons beyond the Company's control; (b) the occurrence of any event, change or other circumstances that could give rise to the right of one or both of Playmaker and Better Collective to terminate the Arrangement Agreement; and (c) other factors as discussed in Playmaker's annual information form dated March 31, 2023 as filed with applicable securities regulatory authorities in Canada and elsewhere in documents that Playmaker files from time to time with such securities regulatory authorities, including the management information circular dated December 15, 2023 filed in connection with the Arrangement. The Company does not intend to update publicly any forward-looking statements except as required by law. In light of these risks, uncertainties and assumptions, the forward-looking events discussed in this press release may not occur.