Innovative Brands Including IKEA, MARS and Ulta Beauty Will Discuss Digital Transformations Driven By MACH Technology at MACH THREE

MACH Alliance, the group of independent tech companies dedicated to advocating for open, best-of-breed technology ecosystems, today announces key details regarding its upcoming conference, MACH THREE. The event, taking place in New York City June 17-18, 2024, aims to inspire attendees to "supercharge their composable journey." The agenda includes presentations from brands like H&M, Kraft Heinz, Mattel, Rally House, Clarks, Saks Fifth Avenue and OBI. Organizations will discuss the innovative digital experiences they have created using MACH architecture and the benefits and challenges of this lucrative transformation. The conference is free, and registration is open to business and technology leaders by application.

As retailers and brands strive to create a flexible, future-proofed digital ecosystem that promotes the best customer experience possible, MACH architecture has emerged as a leading differentiator. In fact, according to the 2023 MACH Alliance Annual Report, 85% of respondents have increased MACH investment in the past 12 months and the U.S. has now surpassed Europe in the rate of MACH adoption. As this trend continues, MACH is no longer the future, it's the now. To help organizations supercharge their composable digital transformations, the MACH Alliance is hosting its third annual conference, MACH THREE, in New York City.

"MACH THREE is not about technology providers sharing sales pitches or demos, it's about brands showcasing their digital strategies, what worked and what didn't," said Holly Hall, managing director, MACH Alliance. "MACH THREE is an essential part of the MACH Alliance's commitment to being a facilitator of education and advocacy around MACH principles, especially in the U.S. as this market becomes a strong advocate and adopter of MACH technologies."

The two-day conference will consist of:

• Mainstage keynotes from Kraft Heinz, H&M and more will showcase MACH success stories from initial deployment to long-term results.
• Leadership sessions and peer-to-peer discussions will provide insights into how brands can succeed in their composable journeys with unparalleled agility.
• MACH in Practice workshops will educate attendees on real-world MACH implementations that foster competitive advantages.
• MACH Creates sessions will highlight how a MACH foundation gives brands the flexibility to experiment with the next generations of AI-driven SaaS.

"From listening to the head of digital experience at The Kraft Heinz Company talk about the CPG revolution to hearing the senior director of digital engineering at Ulta Beauty explain how to innovate under pressure, MACH THREE will be an educational and inspirational experience for attendees," said Casper Rasmussen, president, MACH Alliance. "By being open and transparent about all facets of MACH technology, attendees will leave feeling confident they have the 360-degree picture needed to approach their own digital transformations."

MACH THREE is made possible by our headline partners: Orium, Algolia, Valtech, commercetools, Netlify, and Contentful. The event is sponsored by Actindo, Apply Digital, AWS, BigCommerce, Bloomreach, Bold, Builder.io, Cloudinary, Conscia, Constructor, Coveo, Contentstack, Dynamic Yield, Fluent Commerce, Grid Dynamics, inriver, mParticle, Nearform Commerce, Publicis Sapient, Stripe, Tenovos, Uniform, Vercel, Voucherify, VML, and VShift.

To learn more about MACH THREE and register to attend, visit www.machalliance.org/events/mach-three.

About The MACH Alliance

The MACH Alliance is a [501(c)(6)] non-profit organization, governed by an independent board and does not endorse specific vendors, members or otherwise. The Alliance was formed in June 2020 to help enterprise organizations navigate the complex modern technology landscape. It aims to guide and show the business advantage of open tech ecosystems that are Microservices based, API-first, Cloud-native SaaS and Headless. All MACH Alliance members meet certification principles that are published on the website.

The MACH Alliance welcomes technology companies and individual industry experts who share the same vision for the future. Learn more at machalliance.org, read here about MACH certification and follow us on Twitter, LinkedIn and Instagram.