Expanded Programming Offers Visitors an Inside Look into the World of Whiskey Making, Beam Family History, and Eight Generations of Craftsmanship.
CLERMONT, Ky., June 6, 2024 /PRNewswire/ -- The James B. Beam Distilling Co., home of the World's #1 bourbon Jim Beam®, is excited to announce several new visitor experiences and an expanded events calendar this year. New offerings include brand-specific consumer experiences for Knob Creek® and Jim Beam® and for the first time ever, consumers will have access to the state-of-the-art Fred B. Noe Distillery with a limited series of "Behind The Beam" events where guests can enjoy a personalized tour and tasting led by one of our Master Distillers, Fred or Freddie Noe.
These newly designed experiences have been thoughtfully curated to make guests feel part of the First Family of Bourbon and immerse them into their 229 years of whiskey-making expertise. In 2022, The James B. Beam Distilling Co. underwent a multi-million-dollar campus renovation including a revamp of the American Outpost, opening of The Fred B. Noe Distillery, and adding The Kitchen Table restaurant, further establishing the distillery as a must-visit tourism destination. Since then, daily visits have increased by 60%, and last year alone, The James B. Beam Distilling Co. welcomed over 126,000 visitors. This is part of a larger post-pandemic tourism trend and travel boom, and according to the Kentucky Distillers' Association, the Kentucky Bourbon Trail surpassed a record-breaking two million visitors in 2022.
For the first time in 229 years, father and son Master Distillers are working alongside one another to continue inventing and reinventing the American Whiskey category. Fred Noe, 7th Generation Master Distiller, oversees some of the most well-known whiskeys in the world including Jim Beam®, Basil Hayden® and Knob Creek®; while his son Freddie, 8th Generation Master Distiller is at the helm of innovation in American Whiskey and oversees The Fred B. Noe Distillery which opened its doors in 2021 for small batch production of Booker's®, Baker's®, Little Book®, Legent®, and more.
The James B. Beam Distilling Co. Visitor Experiences
In addition to the new tours outlined below, guests can still book the classics like the Basil Hayden Culinary Tasting Experience, Family Reserve Tasting, Beam Made Bourbon Distillery Tour & Tasting, and Meet the Family Tasting. A list of tours can be found here.
Themes:
The Kitchen Table Restaurant and The Clermont Supper Club Dinner Series
The James B. Beam Distilling Co. has released 2024 dates for the Clermont Supper Club dinner series at The Kitchen Table, the full-service restaurant inspired by the original Beam family kitchen table, a place of storytelling, whiskey sharing and recipes. Guests can purchase dinner tickets and join Master Distillers Fred and Freddie Noe for an evening of Beam family-inspired fare, unique cocktails, tasting of new whiskeys and behind-the-scenes barrel stories directly from the First Family of Bourbon themselves. Dinner details and tickets can be found here.
Upcoming Clermont Supper Club Dates
Please visit beamdistilling.com for more information about The James B. Beam Distilling Co. and to purchase tickets to any of these experiences. While tours are limited to guests age 21+, guests of any age can visit the grounds and The Kitchen Table restaurant.
The James B. Beam Distilling Co. is an ideal location and venue for weddings, corporate travel and meetings, family gatherings, bachelor(ette) parties, birthdays and more. Inquiries can be made here.
About The James B. Beam Distilling Co.
Founded by America's first family of bourbon, the James B. Beam Distilling Co. has crafted genuine American Whiskey since 1795. Its portfolio includes globally coveted and award-winning whiskey brands including Jim Beam®, Basil Hayden®, Knob Creek®, Booker's®, Baker's®, Little Book®, Legent®, Old Tub®, Old Overholt®, Old Crow®, and Old Grand-Dad®. Maintaining the whiskey traditions of eight generations of family distillers while advancing the category through innovation, the Beam family has defined what American Whiskey could be and should be for more than 225 years. The James B. Beam Distilling Co. crafts American Whiskey with genuine, quality ingredients that are distilled and aged without compromise at its family distilleries in Clermont, Kentucky.
About Suntory Global Spirits
As a world leader in premium spirits, Suntory Global Spirits inspires the brilliance of life, by creating rich experiences for people, in harmony with nature. Known for its craftsmanship of premium whiskies, including Jim Beam® and Maker's Mark®; Japanese whiskies, including Yamazaki®, Hakushu®, Hibiki® and Tokitm; and leading Scotch brands including Laphroaig® and Bowmore®, Suntory Global Spirits also produces leading brands such as Tres Generaciones® and El Tesoro® tequila, Rokutm and Sipsmith® gin, and is a world leader in Ready-To-Drink cocktails, with brands like -196 and On The Rockstm Premium Cocktails.
A global company with approximately 6,000 employees in nearly 30 countries, Suntory Global Spirits is driven by its core values of Growing for Good, Yatte Minahare and Giving Back to Society. The company's Proof Positive sustainability strategy includes ambitious goals and investments to drive sustainable change and have a positive impact on the planet, consumers and communities. Headquartered in New York City, Suntory Global Spirits is a subsidiary of Suntory Holdings Limited of Japan. For more information, visit www.suntoryglobalspirits.com and www.drinksmart.com.
ENJOY RESPONSIBLY.
©2024 Suntory Global Spirits, New York, NY. James B. Beam Distilling Co., 526 Happy Hollow Rd, Clermont, KY 40110 USA
SOURCE Suntory Global Spirits
These press releases may also interest you
|