Jack Link's Sasquatch in the Skies Takes National Jerky Day Promotion to New Heights
The elusive Sasquatch has always been hard to find, despite years of searches in the most remote forests in North America. Last night he was hard to miss, as a 400-foot-tall Sasquatch was spotted in, of all places, the skies over the Hudson River. The world's largest (and brightest) Sasquatch appeared in a spectacular drone show as part of the lead-up to National Jerky Day, the meaty holiday created by Jack Link's, America's #1 selling meat snacks brand, to honor and celebrate this go-everywhere snack every June 12th.
"We created National Jerky Day in 2012, because we believed this incredible product deserved a day all its own. Every year, my team challenges themselves to come up with bigger, better and more creative ways to celebrate the day. In the week leading up to June 12 this year, we want everyone to enjoy the fun we have finding Sasquatch and to celebrate the day with one of the best snacks I can think of - beef jerky," said Troy Link, CEO of Jack Link's.
After seeing a Sasquatch mascot bigger than the Statue of Liberty, and constellations of jerky falling from the heavens, those hunting for more protein to help fuel their summer adventures were able to buy jerky directly from the sky, thanks to a massive QR code offering 50% off a 15-item Sasquatch® Care Package assortment on Amazon.
"We know our consumers love Sasquatch and they love seeing him in unexpected places. Finding Sasquatch is a fun way to engage with our consumers... so why not step it up a notch and have them look for him in the sky? We are so excited to create a drone show featuring Sasquatch and a live QR code for a special meat snack package," said Holly LaVallie, SVP Marketing at Jack Link's.
The sky's-the-limit half-price deal only runs through June 12th, so those looking to feed their wild side are encouraged to stock up now at https://www.amazon.com/dp/B0BZQSLFQ9.
This year's drone show was just one of many unique and attention-grabbing National Jerky Day tributes hosted by Jack Link's over the years. From showcasing the world's largest bag of jerky in the Meatpacking District of New York City (lovingly called Meatzilla) or creating a 1,600-pound replica of Mount Rushmore made entirely of jerky, Jack Link's revels in bringing joy, excitement and lots of meat to consumers across the nation.
About Link Snacks, Inc. ("Jack Link's")
Link Snacks is a leader in snacking and its brand Jack Link's is the No. 1 meat snack brand in America. Headquartered in Minong, Wisconsin, Link Snacks is a family-owned and operated company that represents a heritage of unsurpassed quality and innovation since 1985. The company is made up of passionate Team Members, across 11 countries, who share an uncompromising commitment to deliver awesome products. Link Snacks offers premium protein snacks in a variety of flavors, sizes and price points, appealing to nearly every consumer and occasion. The company's portfolio of brands includes Jack Link's®, Lorissa's Kitchen®, Wild River®, Golden Island®, Country Fresh Meats®, BiFi®, and Peperami®. Check out JackLinks.com to learn more.
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