Subjects: Product/Service, Survey
Jam-packed vacations are OUT, says latest travel trends report by Scott Dunn
It seems that jam-packed, fast-paced vacations are out of favor right now, according to a new travel survey.
In 2024, Americans are prioritizing well-earned rest and relaxation, with almost two-thirds (60%) traveling specifically to de-stress and slow down this summer.
The findings come from luxury travel provider Scott Dunn's latest travel trends report, which delves into the latest travel trend, the "slowcation".
Slow travel embraces switching off, detaching from everyday life, and taking each day as it comes.
When asked what they do to relax on vacation, over half of people (52%) pointed to eating and drinking out as the most popular method.
Almost half (47%) find comfort in spending time outdoors, while 44% like to use their vacation time to "do nothing".
The top things that help Americans relax on vacation are:
- Eating & drinking out (52%)
- Spending time in nature (47%)
- Doing nothing (44%)
- Socializing with loved ones (43%)
- Catching up on sleep (35%)
Spending time outdoors is popular, with almost half (47%) of Americans saying Mother Nature helps them relax on vacation. This comes as no surprise as studies show that spending time in nature is an antidote for stress.
Despite the desire to relax, there's still a demand for cultural exploration as three in 10 (30%) want adventure and excitement this year.
However, the research reveals that Americans aren't exploring as much as they used to; in a fast-paced and pre-arranged way. Instead, they are drawing out their travel plans for as long as possible, savoring each moment and taking a "go with the flow" attitude.
It takes Americans three full days to switch off when on vacation, although those who regularly check their smartphone (and emails) may find it takes them even longer to unwind.
Scientific research from the Journal of Happiness Studies says the perfect length of vacation to ensure you feel fully ?Zen' when you return is eight days.
A separate survey of Scott Dunn's guests revealed that 41% plan to take longer vacations this year, suggesting they crave more rest stops, slower schedules, and increased time to relax.
Simon Lynch, Global Product Director at Scott Dunn, commented: "With so many people naming de-stressing as their main reason for booking a vacation and relaxation as their main priority when they're away, it's no surprise that we're seeing an increased appetite for what have been coined ?slowcations' this year."
"Slow travel is more about a mindset than a pace of movement. It's exploring somewhere on a deeper level, making space mentally and physically for things to happen spontaneously ? for example, taking time to walk in nature, cycle through the countryside, or take a long-distance rail journey."
To find out more about Scott Dunn's latest Travel Trends Index, visit: https://www.scottdunn.com/us/inspiration/travel-trends/this-year/summer
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