SAN DIEGO, June 21, 2024 /PRNewswire/ -- VIIA, a leading force in the cannabis industry, today announced a new lineup of federally legal cannabis gummies that incorporate botanical supplements and functional mushrooms at varying THC potency levels. This makes VIIA the first-ever cannabis company to offer effect-based gummies while giving consumers strength-based options.
This exciting announcement comes just two days after the company's rebrand and website relaunch, showcasing VIIA's commitment to providing a personalized, curated experience for the modern-day cannabis consumer.
Over the last year, the company has been fine-tuning its award-winning gummies to create products with varying strengths and effects, so that new and returning customers can easily find the products they need with ease. VIIA now offers four effect-based gummy lines (sleep, focus, relief, love) at four strengths (zero, low, medium, and high-THC).
"Our new effect and strength-based system takes the guesswork out of cannabis. For a new cannabis user who needs pain relief, we offer THC-free and low-strength gummies with that effect. For experienced cannabis users looking for a sleep aid, we have high-strength THC products with that effect. Our goal is to offer something for everyone and help guide each customer's decision-making journey," explains VIIA's founder Max Mckendry.
Each gummy line incorporates botanical supplements and vitamins to enhance the intended effects:
The new and improved gummy formulas are packed with terpenes, cannabinoids, and botanical supplements, making them the most potent edibles on the market while remaining federally legal. The vegan-friendly gummies are available in vibrant citrus and berry flavors, sweetened with organic tapioca syrup and citrus pectin.
"Most cannabis companies are white-labeling generic formulas and pushing out expensive yet infective products. At VIIA, we take an innovative approach and use the entire hemp plant to make high-potency products accessible to everyone," Mckendry notes. "You get 5x more value with a VIIA gummy than any other industry-leading brand."
In celebration of the new gummy lineup and website relaunch, customers can take 15% off their next order using the discount code Herb15. Stay up to date with promotions and announcements by following @viiahemp on Instagram or visiting the company's website at www.viiahemp.com.
About VIIA
Founded by Max Mckendry in 2018, VIIA emerged from a personal struggle with chronic pain, and the search for a natural remedy. This exploration led Max to the benefits of hemp, a discovery that would lay the foundation for the company. Now a pioneer in the industry, VIIA crafts high-quality, effective, and accessible products designed to enhance everyday experiences. The company takes an innovative approach to cannabis, blending powerful cannabinoids with all-natural active ingredients to deliver the most pure and potent products on the market.
SOURCE VIIA Hemp Co.
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