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HRN's Bold New Strategy Aims to Develop and Empower Next Generation Food Storytellers and Attract New Education-Focused Funding to Expand Impact


Heritage Radio Network (HRN), a food podcast and storytelling non-profit founded in 2009, announces a dynamic new direction aimed at developing and cultivating the next generation of audio and video storytellers.

NEW YORK, June 26, 2024 /PRNewswire-PRWeb/ -- Heritage Radio Network (HRN), a food podcast and storytelling non-profit founded in 2009, announces a dynamic new direction aimed at developing and cultivating the next generation of audio and video storytellers. This new strategy moves HRN out of an exceptionally crowded general food media marketplace and into a more impactful, educational, food industry podcasting area. Through this shift, HRN aims to strengthen its current programming lineup and attract new, captivating voices who want support in developing shows that align with HRN's mission.

"We realized HRN needed to clarify and shift its position in a very crowded field in order to grow. We worked to devise a new strategy that made HRN's purpose more clear and created a market segment that facilitated listenership and funding expansion."

"With the explosion of podcasting during the pandemic, we realized HRN needed to clarify and shift its position in a very crowded field in order to grow," said Liza Hamm, Chair of HRN's Board of Directors. "For the last 18 months, the Board has been working with education and food systems consultants to assess the marketplace and devise a new strategy that made HRN's purpose more clear and created a market segment that facilitated listenership and funding expansion," Hamm explained.

The first priority emanating from this strategy was to hire an Executive Director with substantial experience in the podcast landscape, and someone who had a proven track record for building successful media brands. After an extensive national search, HRN hired RJ Bee, a veteran media executive with experience developing podcast entities into successful ventures, in October 2023. Bee co-founded Osiris Media, the largest independent podcast network focused on music, and served as Senior Vice President at Hattaway Communications, managing partnerships with City Year, the Ford Foundation, Gates Foundation, Rockefeller Foundation and USAID.

"We are enthusiastic about HRN's future with RJ at the helm," said Hamm. "His considerable level of expertise and passion enriches what HRN offers and allows us to better work with foundations, brands, and other funding partners to drive a new wave of growth and impact for HRN and the broader food system," said Hamm.

For more than a decade, HRN has offered fellowships and internships that provide hands-on audio engineering and production training. Now, with the organization's new direction and leadership, these programs are expanding to also include a more diverse range of voices advocating for food systems and celebrating food culture. These initiatives will complement HRN's food-centric content and establish the organization as a hub for food systems advocates and enthusiasts.

This Summer, HRN is launching a refreshed website to clarify the mission and path forward?and introducing new podcasts and programs, including:

Progressive Hedonist: Hosted by Dana Cowin, former editor-in-chief of Food & Wine, this podcast explores informed food choices in the modern era and innovators in climate-friendly practices, such as zero food waste, upcycling, plant-based cooking and sustainable agriculture.

HRN Storyteller Academy: A full suite of educational programs designed to support diverse individuals from high school to post-college and beyond. Key programs include:

HRN has utilized educational storytelling to tackle real issues in the global food system since 2009. It has produced more than 100 podcasts that have reached millions of listeners. For more information on HRN, its community, impact, and funding opportunities, go to www.heritageradionetwork.org.

Media Contact
Kelsey Juntwait, Heritage Radio Network, 1 929.337.8805, [email protected], https://heritageradionetwork.org/

SOURCE Heritage Radio Network



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