Subject: HSP
Canela Media Unveils Exciting 'Verano de Gloria' Lineup as Part of Canela.TV's Summer Tentpole
Exclusive sports coverage, Mexican movie classics, music content and children's content to celebrate the Summer months with 'Canela Verano'
NEW YORK, June 27, 2024 /PRNewswire-PRWeb/ -- Canela Media, a leading technology and innovation Hispanic multicultural media company, today announced its upcoming 'Verano Canela' lineup for 2024, which includes content from the Cine de Oro collection with exclusive Mexican movie classics on Canela.TV, such as 'Escuela de Vagabundos' with Pedro Infante, the newly added Turkish novela 'La Dama Rebelde,' the original Canela movie co-production 'Mi Perfecto Ex' with Mark Tacher, Marjorie de Sousa and Rodrigo Guirao, refreshing music and videos in 'Summer Hits' from Canela Music, and all the excitement of soccer in 'Verano de Gloria' on Canela Deportes and amplified coverage through our exclusive partnerships with MARCA and FutbolSites.
"This Summer is one of the biggest in sports, especially in soccer, and Canela Media, with our sports vertical Canela Deportes and our exclusive partnerships with MARCA and FutbolSites, is the undisputed leader in Spanish-language digital sports coverage" said Felipe Osorio, Senior Vice President of Content Verticals at Canela Media. "We are covering everything that matters to Latino sports fans through our 'Verano de Gloria' tentpole with our exclusive digital partners and our original productions making Canela Media the destination for all Latino sports fans."
'Verano de Gloria,' Canela Media's Summer sports coverage, will include all the most anticipated events of the Summer including EURO 2024, CONMEBOL Copa América and the 2024 Summer Olympics. Featured programming includes:
- The GOAT Through the Eyes of Soccer Legends - Luis Omar Tapia, one of the most beloved and most legendary sportscasters in Spanish-language sports media, will embark on a journey to interview four soccer legends who were either Messi's teammates or rivals or legends of the sports who played in the same position as him. The show will cover topics from the featured legends' memories of Copa América, EUROs and the Olympics to their views on the soccer legend, his impact on the game and Copa América predictions.
- The Insider: Copa América Edition - In partnership with FutbolSites, Canela Media will follow the Argentina national team closely as the team trains, prepares for each Copa América game with the goal of winning it in consecutive editions in what we'll likely be Messi's last Copa América and other Argentina legends such as Angel Di Maria.
- 100% Fútbol's Copa América Coverage - A show created for the new generation of soccer fans that will cover and analyze the games and latest news from this tournament.
- Idioma Fútbol's Copa América Coverage - A show in which three experts meet to talk the soccer language, three nations with unique perspectives, analyzing and debating the latest news of Copa América in a real clash of opinions.
- El Score - Special edition El Score will cover all the news and events around the 2024 Summer Olympics.
'Verano de Gloria' has attracted an impressive lineup of sponsors, underscoring the event's significance and wide-reaching appeal. Lowe's, Hyundai and Michelob ULTRA have all partnered with Canela Media to support this extensive summer sports coverage.
About Canela Media
About Canela Media: Canela Media is a leading technology driven media company offering brands a complete ecosystem to connect with multicultural audiences starting with its free streaming platform service Canela.TV, enriching the new generation of U.S. Latinos with free access to culturally relevant content both on VOD and Live Channels, which includes a unique blend of programming through Originals, Canela Music, Canela Kids, Canela Deportes, Canela News, and a robust library of Novelas and Classic Mexican Films.
As part of Canela Media's proprietary data solution offering, Canela Audience Solutions is centered on an OTT first approach that helps identify U.S. Hispanic audiences in English and Spanish language OTT platforms providing unprecedented OTT scale for advertisers to reach U.S. Hispanics. Moreover, Canela Media's large scale in premium Spanish-language sites, combined with the company's proprietary data, provides in-depth knowledge and understanding of how to establish meaningful and culturally relevant connections with the new mainstream Hispanics.
For more information, please visit http://www.CanelaMedia.com
Media Contact
Paula Baldwin, Canela Media, 8453000633, [email protected]
SOURCE Canela Media
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