Designers vs. Demand: Why Half of Interior Designers are Stressed Over Delivering Custom Designs

New Industry Research from Roland DGA Reveals Lack of Readily Available Technology and Supply Chain Limitations are Just Some of the Barriers, Report Offers Insights on How to Overcome Them

IRVINE, Calif., Dec. 17, 2024 /PRNewswire-PRWeb/ -- Now more than ever, our homes have become our sanctuaries. Whether it be an apartment, townhouse, cottage or sprawling estate, more and more consumers are looking to social media to track down inspiration in the hopes they can make their space feel more reflective of their own personal style. Roland DGA, in partnership with research consultants Censuswide, surveyed some of the leading senior interior designers in the United States to release a report detailing predicted popular styles for interiors in 2025, potential challenges along the way, and how to overcome them.

Spike in Demand for Custom Pieces

The biggest theme and biggest challenge were one and the same: a deep desire for consumers to set their homes apart through anything and everything custom. 76% of designers have had most customers ask for everything from custom wallpaper to paint colors and furniture fabric.

While designers find this creative demand exciting, half are stressed over how to deliver quality custom work that meets customer expectations. Today's designers have found traditional supply chains are not yet equipped to accommodate a high volume of custom orders and often lack affordable solutions for unique items like custom wallcoverings. In fact, 85% of designers said they would happily partner with smaller local shops if they had the right technology to bring these custom visions to life.

"Our mission is to empower designers to bring their visions to life through innovative printing solutions," said Kitt Jones, Business Development and Co-Creation Manager at Roland DGA. "By simplifying and expanding possibilities in the creative process, we help designers turn their ideas and their clients' visions into reality. We are excited to see what designers will accomplish with DG DIMENSE and this cutting-edge approach to printing. The Dimense solution is an evolution and expansion to how surface art is created, which allows a new era of possibilities for the décor and surface design markets."

It's About the Look and Feel

Additional trends explored in the report include texture and color. Gone are the days when the only "texture" you see in a home are the dreaded popcorn ceilings. Instead, they're replaced by the 45% of designers who have sourced textured wallpaper and/or paintings to add dimension and interest to their clients' walls. In fact, 96% of designers are seeing a shift in preferences from minimalist and clean lines to designs that incorporate bold fabrics, layered patterns, and mixed materials.

Social media has also motivated consumers to use real-life inspiration to find the colors they most want to feature in their homes. "When you hire your designer for your home, you want something special, but it's easy to latch onto that Pinterest board and want exactly what you see. This is really where it challenges a designer to get creative with balancing originality with timeless design, and the rapidly evolving trends the client sees on social media," said Laurie Laizure (@InteriorDesignCommunity), Founder of Interior Design Community.

Designers are feeling the outside world's impact on interior design in other ways too, "From my perspective, minimalism was a really big thing, maybe five, six years ago, because the world was very different. When clients went home they wanted peace, and to quiet the noise ?they wanted just natural, easy, breath of fresh air, design," said Shavonda Gardner (@SGardnerStyle), Founder of SG Style. "Since 2020, we're no longer getting that daily dose of escapism from leaving our house to go to an office, so clients are craving more color and texture within their home design."

In addition to the survey, Roland DGA hosted an industry creative workshop event in early November, known as a Level Up Lab, bringing together notable interior design minds. Many of the trends, pain points, and possible solutions discussed amongst these industry experts were woven into this report, ensuring a wide variety of interpretations and approaches to the data were included. At the event, these industry influencers were able to share their experiences and discuss at the Orange County Museum of Art, followed by a tour and demonstration of Roland DGA's exciting new DG DIMENSE printing technology, where they were able to see their very own wallpaper designs printed in front of them.

To read the full interior design trends report visit https://www.rolanddga.com/interior-design-forecast. For more information on Roland DGA and DG DIMENSE visit https://www.rolanddga.com.

About Roland DG Americas

Roland DGA serves North and South America as the marketing, sales, distribution, and service arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, interior design, personalization, and vehicle graphics markets; engravers for awards, giftware and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for the dental CAD/CAM, rapid prototyping, part manufacturing and medical industries. To learn more about Roland DGA or Roland DGA's complete product line, visit https://www.rolanddga.com.

Survey Methodology

The research was conducted by Censuswide, with 500 senior interior designers/interior designer executives in the United States aged 18+ between 25.10.2024 ? 31.10.2024. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles. Censuswide are also members of the British Polling Council.

Media Contact

Marc Malkin, Roland DGA, 800- 542-2307, [email protected], https://www.rolanddga.com 

SOURCE Roland DGA