Arterra Founder & CEO Gifts Half of Company Profits to Their People

ROCHESTER, Mich.  , Jan. 30, 2025 /PRNewswire/ -- Vito Terracciano, Founder and CEO of Arterra Realty has announced that going forward he will be giving half of the company's profits to their people each year with the launch of a new Phantom stock program. 

Arterra, founded in 2017, is a rapidly growing realty firm whose vision is to change what has traditionally been a very transactional industry into a highly relational one. The financial decision by Arterra's leadership team was an exclamation mark on their tagline "People Matter More" tangibly putting their money where their mouth is. 

"The heart of Arterra isn't in its assets, but the people who make it thrive and this is our gift that ensures everyone has a seat at the table. Our success isn't a solitary effort, it's built hand in hand with those who believe in our mission - People Matter More. True leadership isn't measured by what you take, but by what you give back. That is the foundation of Arterra's culture." Said Vito Terracciano.

The financial move by Arterra will include profits from its reality, mortgage, and title companies, and is yet another example of a growing movement of purpose-driven business leaders who are prioritizing people over profits, a value once popular amongst Millennial and Gen Y employees, which is now resonating with every generation in the workforce.

With offices in Michigan and Florida, Arterra has its sights set on national expansion in the coming years to advance its mission and impact, stirring up the waters, challenging competitors in their industry to follow their lead, and put people above all else. 

To learn more about Arterra, visit ArterraRealty.com

SOURCE Arterra Realty