IT'S ALL FUN AND GAMES AT NEW YORK CITY TOY FAIR: RELATABLE UNVEILS WHAT'S NEXT FOR 2025
Relatable (Formerly What Do You Meme?) sets the stage for the future of play with new launches and game-changing partnerships with Pop-Tarts, Wondery and Sam and Colby
NEW YORK, March 1, 2025 /PRNewswire/ -- Relatable, the modern entertainment and consumer products company that transforms social media trends into engaging products for Gen Z and millennials, is unveiling its 2025 product lineup at the New York City Toy Fair at the Javits Center. With best-selling products in plush and personal wellness, Relatable continues to expand across multiple categories, bringing fresh, trend-driven innovations to market. Attendees can visit Booth #6477 to experience Relatable's latest innovations, new releases, and notable partnerships firsthand.
"This Toy Fair marks an exciting chapter for Relatable as we grow our portfolio and partner with industry-leading brands like Pop-Tarts, as well as innovative creators such as Wondery, Dreambo, and YouTube sensations Sam and Colby," said Tom Emelo, Chief Strategy Officer at Relatable. "By pushing the boundaries of entertainment, these collaborations allow us to create fresh, immersive experiences that bring people together through play. We're committed to delivering games that engage, inspire, and resonate with audiences of all ages."
From exciting licensing partnerships to fresh takes on classic gameplay, Relatable's 2025 lineup offers something for every type of player. New and upcoming products include:
Plush and Wellness Products:
Relatable is teaming up with Pop-Tarts this fall to launch two cozy new products:
- Happy Helpers Pop-Tarts Heating Pad: The first-ever Pop-Tarts microwavable heating pad delivers instant comfort with a playful design, combining nostalgia with soothing warmth.
- Emotional Support Pop-Tarts Plushies: Dive into comfort with these soft, huggable plushies that bring the beloved Pop-Tarts flavors to life, perfect for longtime fans and new friends.
Relatable's Emotional Support Plush recently expanded with new additions, including Emotional Support Pickles, Donuts, Ice Cream, Kitties and more.
New Family Games Coming This Fall 2025:
- QU!CK QU!CK QU!CK: In collaboration with Dreambo and Wondery, this fast-paced party game brings people together through laughter, creativity, and QU!CK thinking. With a ticking timer keeping the energy high, there are no wrong answers, so anyone can unleash their inner funny. Play anywhere, with anyone, and enjoy the fun just as much as watching it unfold ? It's the fastest way to have fun!
- Cows in Space: This hands-free game challenges players of all ages to use magnetic UFO headbands to 'beam up' cows from a spinning field and is set to be a holiday must-have under every tree this season.
- What Do You Meme? Family Pets Edition: This fresh take on the classic game pairs hilarious pet images with iconic What Do You Meme? captions for endless family-friendly entertainment.
- Ultimate Tic-Tac-Toe: In another collaboration with popular internet gaming duo, Games4Two, this game is a modern twist on a timeless favorite, featuring strategic mini-games designed to challenge players across generations.
New Adult Titles this Fall 2025:
- Buzzed Year Wrapped launches this fall with a new edition, featuring challenges that highlight the highs and lows of the past year, the perfect addition to any New Years Eve celebration.
- Relatable is also partnering with YouTube stars Sam and Colby to release Hunt A Killer: The Haunting at Wicker Ridge, an immersive paranormal investigation game that lets players solve a chilling mystery using realistic clues and physical and digital evidence, alongside the popular duo.
New and Recently Released Relationship and Party Games
- For The Girls: Asking for a Friend: Dive into the questions that people have been dying to ask but were afraid to, with a game that sparks bold, open, and honest conversations among women.
- Let's Get Deep: The refreshed game features new content with Ice Breaker, Deep, and Deeper cards, perfect for spicing up date nights or hanging out with friends. Play until you know too much or take it to the next level!
- Date Night Scratch-Off: Perfect for couples looking to nurture their connection, these scratch-off cards provide spontaneous challenges and thoughtful date ideas, making them a great gift for newlyweds, engaged couples, or anyone wanting to create memorable moments together.
Relatable continues to lead the consumer products industry with game-changing new releases and unique collaborations. Attendees at Toy Fair can explore these products and more at Booth #6477 from March 1 through 4, 2025.
For more information on Relatable's full product lineup, visit www.relatable.com.
About Relatable
Relatable (Formerly What Do You Meme?) is a creatively driven think tank powered by makers and entertainers who create fun, social, and of course relatable games, toys, plush items, and wellness products for all ages. Founded in 2016 by Ben Kaplan, Elie Ballas, and Elliot Tebele, the company was originally named after its flagship game, What Do You Meme?, and rebranded in 2023 to reflect its diverse offerings. Notable products include Buzzed, Let's Get Deep, and the viral Happy Helpers Menstruation Crustacean heating pads. With over 30% market share, Relatable is the category leader in adult party games. Relatable is the fastest-growing toy and game company, with What Do You Meme? remaining a worldwide best-seller. Products are available at Walmart, Target, Amazon, and online at relatable.com. Follow us on Instagram and TikTok for updates.
About Dreambo
We have been friends for years with one common thread: our love of games. We can't remember a time where games haven't been a part of our lives. Games are our oxygen. From board games to card games to party games - you name it, we've played it. It was only a matter of time before we created our own game company. We call it Dreambo. We don't know why, we just like how it sounds. Our games are born out of the desire to connect, entertain, and make each other laugh. The result is a combination of pure joy, mixed with the kind of laughs that will leave you breathless. Dreambo: creating games that bring people closer, one laugh at a time.
About Sam & Colby
Sam and Colby are YouTube's most popular paranormal investigators, boasting over 13 million subscribers. Their recent accomplishments include launching a feature film in theaters nationwide, collaborating on an apparel line with Hot Topic and Zumiez, and purchasing a haunted school. Beyond their professional achievements, Colby's recent victory over cancer has served as a powerful source of inspiration for their followers as well.
SOURCE Relatable
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