Martha Stewart and Plaid Enterprises Partner to Launch New Multi-Surface Paints & Accessories Line

ATLANTA, March 3, 2025 /PRNewswire/ -- After a five-year hiatus, Martha Stewart and Marquee Brands, the global brand accelerator and owner of the Martha Stewart brand, are returning to the crafting world with a line of multi-surface acrylic paints and accessories. The high-quality collection was developed in collaboration with Plaid Enterprises, the company behind industry-leading brands such as Mod Podge and FolkArt. It is designed to empower crafters of all skill levels to create home décor, gifts, and other artistic projects with confidence and ease.

Martha Stewart paints have a rich, creamy consistency for excellent coverage on fabric, wood, glass, ceramic, metal, terra cotta, paper, and canvas. All multi-surface paints are indoor/outdoor, dishwasher safe, and machine washable. They are available in satin, metallic, pearl, and glitter finishes. The water-based paints can be purchased in 10 or 12-piece color palettes curated by Martha or in individual 8-oz size. Consumers can choose from 22 individual colors or 12 curated sets.  

Martha's crafting collection includes stencils, stamps, and versatile tools to help achieve professional-quality design. An assortment of unfinished wood surfaces ranges from large panels to small photo frames. Consumers are provided with project inspirations and resources, including step-by-step project instructions and expert tips and techniques. These can be found at PlaidOnline.com.

A Legacy of Quality and Innovation

For decades, Martha Stewart has set the gold standard for sophisticated yet accessible DIY projects. "I've always believed in the transformative power of making something with your own hands," said Stewart. "I'm pleased to offer paints and accessories that help crafters of all levels make exquisite projects."

Plaid Enterprises has been a leading manufacturer of high-quality made-in-the-USA craft paints and glues for nearly 50 years. CEO Tom Russo noted "The new Martha Stewart paints and accessories are a welcome addition to crafting at a time when people of all ages are embracing crafting as a means of self-expression and relaxation."

The full line of Martha Stewart paints, surfaces, and stencils is available for purchase initially on Amazon and PlaidOnline.com. Prices range from $7.49 to $29.99, making high-quality crafting more accessible than ever.

About Plaid Enterprises, Inc.
Founded in 1976, Georgia-based Plaid Enterprises is a leading innovator in the craft and DIY industry. Known for iconic brands like Mod Podge®, FolkArt®, Apple Barrel®, Delta Ceramcoat®, and Bucilla® Stitchery Kits, Plaid produces high-quality made-in-the-USA products and educational resources that help crafters bring their visions to life. For more information, visit PlaidOnline.com.

About Martha Stewart
Martha Stewart is the founder of the first multi-channel lifestyle company, Martha Stewart Living Omnimedia, an entrepreneur, bestselling author of 100 lifestyle books, and Emmy Award-winning television show host. Reaching more than 100 million devoted fans monthly through multi-media platforms and products for the home, sold through Amazon.com and The World of Martha Stewart and an extensive retail network, Martha is the "go-to" authority on the encompassing topic of Living and Celebrating your best life. She and her talented staff provide trusted, timely, and useful information on all aspects of everyday living: cooking, entertaining, gardening, home renovating, collecting, organizing, crafting, healthy living, holidays, weddings, and pet care, across many media formats.

About Marquee Brands
Marquee Brands is a globally recognized brand owner, marketer and media company. A leading brand accelerator, Marquee Brands strategically manages a portfolio of renowned consumer brands with global recognition. Established in 2014 by Neuberger Berman, Marquee Brands harnesses and grows the value of its brands by partnering with best-in-class manufacturers, operators, retailers and distributors across multiple channels, geographies and product sectors. Generating $4.2+billion in annual retail sales, the Marquee Brands portfolio is organized into three distinct verticals: Home & Culinary, Fashion & Lifestyle and Active & Outdoor, and encompasses timeless brands such as  Martha Stewart, Emeril Lagasse, Sur La Table, Laura Ashley, America's Test Kitchen, BCBG, Ben Sherman, Bruno Magli, Anti Social Social Club, Totes, Isotoner, Destination Maternity, Motherhood Maternity, A Pea in The Pod, Dakine and Body Glove. For more information visit, www.marqueebrands.com.

Media Contact: 
Meryl Rader for Plaid Enterprises
908-528-3826
[email protected]

SOURCE Plaid Enterprises Inc.