Balance Point Announces its Investment in Bar Keepers Friend

WESTPORT, Conn., March 27, 2025 /PRNewswire/ -- Balance Point Capital Advisors, LLC ("Balance Point"), in conjunction with its affiliated fund, Balance Point Capital Partners IV, L.P. is pleased to announce its investment in Bar Keepers Friend ("BKF" or the "Company"). Balance Point provided capital to facilitate Forward Consumer Partners' ("Forward" or "FCP") recapitalization of the Company.

Bar Keepers Friend is a trusted provider of premium household and commercial cleaning solutions. BKF was initially created in 1882 by chemist George William Hoffman and was owned and stewarded by the SerVaas family for the last ~70 years. While cooking rhubarb in an old pan, Hoffman saw that his formerly tarnished metal "fairly sparkled" after cooking and thus discovered the active ingredient which has powered BKF for over a century. With a legacy of quality and innovation, BKF continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance.

"Balance Point is thrilled to continue its partnership with Forward and support the acquisition of a longstanding brand like Bar Keepers Friend" said Balance Point Partner Adam Sauerteig. "We are delighted to have constructed a bespoke and flexible solution to meet the Company's capital needs and look forward to seeing BKF's continued growth trajectory under Forward's stewardship."

"Balance Point continues to be a value-added partner to Forward," said FCP Managing Partner Matt Leeds. "BKF represents the second executed investment with Balance Point over the last year and their creativity in structuring was crucial for closing the transaction and setting the Company up for its next phase of growth."

About Balance Point
Balance Point is an alternative investment manager focused on the lower middle market. With approximately $2.1 billion in assets under management, Balance Point invests debt and equity capital in select lower middle market companies across a variety of investment vehicles. Balance Point takes a long-term, partnership approach to investing and is committed to building lasting relationships with its partners, management teams and intermediaries. Further information is available at www.balancepointcapital.com.

About Bar Keepers Friend
Founded in 1882, Bar Keepers Friend is a trusted provider of premium household and commercial cleaning solutions. Purchased by Beurt and Cory SerVaas in 1956, Bar Keepers Friend has enjoyed sustained growth through multiple generations of SerVaas family management. Today, the brand is known for its powerful, science-backed formulas that effectively remove rust stains, mineral deposits, soap scum, tarnish, and other tough stains from a variety of hard surfaces. With a legacy of quality and innovation, Bar Keepers Friend continues to be the go-to choice for consumers, professionals, and businesses seeking superior cleaning performance. For more information, please visit barkeepersfriend.com.

Media Contact: 
Adam H. Sauerteig
Office: 203-652-8555
[email protected]

SOURCE Balance Point Capital